Designing a modern website means paying attention to two important target groups: the user and the search engine. To pay attention to the user means designing a website with high usability, and to pay attention to the search engine means being visible in searches. Both activities must go hand in hand, although activities are often closely linked to each other.

To design a website nowadays, with high usability and visibility in searches, you should pay attention to the following aspects.

  • The site must be optimized for mobile devices such as smartphones and tablets. You must not use technologies that do not allow an optimal use on mobile devices (eg Flash) and the site has to change its appearance, content and navigation mode depending on the devices on which it is displayed.
  • You must comply with the guidelines set by the search engines, especially Google: the content must be original and useful for users, as well as designing the site with technical features extremely important for positioning in searches. Read the Google guidelines.
  • The site must be clear, intuitive and functional for the user’s goals, so you must follow the rules and common sense to achieve proper usability of the website.

Do you want to design a new website or improve your existing one? Write below, and I shall answer as soon as possible.