Made in Italy: Eccellenze in Digitale

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The project

Made in Italy: Eccellenze in Digitale” is a project promoted by Google and Unioncamere with the patronage of the Ministry of Economic Development, aimed at supporting Made in Italy’s small and medium enterprises in the process of digitization and internationalization.

The project uses over 100 digitizers annually across the whole of Italy, divided into each chamber of commerce participating in the initiative, with the aim of spreading the culture of digital innovation and enhancing the excellence of Italian manufacturing.

Support small and medium enterprises in Made in Italy in the process of digitization and internationalization.

I was one of the digitizers selected by Google and Unioncamere to participate in this successful experience, along with Aurora Grassotti, at the Chamber of Commerce of Lucca in the 2014 programme, the first after a pilot project.

The results

The project in Lucca has seen the participation of more than 240 companies that have received free training in the Chamber of Commerce, and more than 70 companies, which were followed more closely, and to which assistance was provided that was customized.

Thanks to the collaboration of Nicola Batini and Aurora Grassotti the goals set at the start of the project were achieved.

The assistance offered to the companies was tailored to their specific needs, making plans for their web marketing including the following aspects:

  • Online presence
  • Performance optimization of the website
  • Optimizing for mobile devices
  • Appropriate and profitable use of social networks
  • Increasing visibility on search engines in Italy and abroad
  • Developing efficient e-commerce
  • Promotion campaigns online

Develop or improve the online presence, to take all the opportunities offered by the web to promote the products of agri-food, artisan crafts, and also – as a result of the many requests received – including those in the service sector and the industrial sector, through writing a customised work plan: this is, in synthesis, the core business of this ambitious project.

The numbers

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WEB MARKETING STRATEGIES
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WORKSHOPS
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COURSES
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FOLLOW UP FOR THE ENTERPRISES WITH PERSONALIZED SERVICE
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PARTICIPATING COMPANIES AT WORKSHOPS
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PARTICIPATING COMPANIES AT COURSES